An artists insight into buying original art online.
Times are changing and it's not only important we move with them, but that we also put new things into practice. Buying such an important thing as original art is never going to be an easy thing. Buying online means we are able to discover many more artists but it can also mean its harder to connect with a piece. Unlike buying the latest technology or wardrobe we can’t guarantee specifics and one person's experience of a piece can be widely different from another.
From an artist's point of view it's not my favourite way of selling, I love meeting my buyers and seeing their reactions when they fall for a piece. With this in mind and knowing that virtual shows and selling will be with us for the foreseeable future (perhaps never now leaving) I've put together things I do and tips to help you decide if a painting is right for you and to get as many feels from it as you would in reality.
1 . Put it virtually in your space
Put it virtually in the space - it a MASSIVE bug bear of mine when artists show off paintings insitu that aren't to the right ratios. Yes it looks great above that sofa but when you look at the detail the painting size ratio is completely out. Pay close attention to this and make sure you check sizes. What I and many other artists should be able to offer is an option to put it virtually in your space. I'm not talking complete Photoshop perfection, but a simple mock up that fits our art into your space with the right dimensions. This is even useful if ordering a commission and you want to see how the canvas size fits too.
Ask for a video of the piece (particularly if big) and close up shots from angles.
Part of what I love about seeing art in real life is getting right up close to it. So close I can see those details of the paint layers or textures. Things that can be hard to see in a photo, particularly if the painting is large. I will be documenting all my new work with slow panning videos that included side views. I find that videos allow the best feeling to actually being next to a piece. I also make sure I take lots of close up shots of each piece.